Methods
Whether face-2-face, or through on-line platforms, we work with our research participants to reveal the unspoken. We assure refection, and introspection on their attitudes, beliefs, and behaviours. We help them to express and articulate what matters.
We do not stick to fixed guides. We have experienced that true insight lies in the unexpected. We love to build maps of perceptions and attributes, as expression of how users understand products and services. Our research designs focus on giving you fresh and exciting perspectives on your category.
Our analysis is grounded in the principles of human sciences so that our recommendations are robust and contextualised. We focus on lasting impact.
Special interests
We have a special affinity with China. The thrill to explore new territories grounded in tradition and knowledge. The challenge to bridge culture and behaviour. The speed of change, merged with century old techniques and craftsmanship. That makes working in China such an big experience.
How is Jiedi different?
Together
We allow time to construct our research together. It is fine to not always be 100% clear on what stops you going forward. Together, we will spell that out, articulate the known, translate the unknown into clear research objectives. We ensure that, together, we will be super sharp on what needs to be discovered.
Immersion first
To help you, we need to understand your business, your products, and above all your customers. We know your teams know a lot already, and research must progress that knowledge, not repeat it. First priority is to dive deep into what you already know, making 100% sure research brings fresh thinking.
Grounded, at all stages
We frame our research designs and analysis into principles human behaviour and psychology. We build frameworks that articulate how people navigate products and services, embedded into a holistic category view. This assures lasting success and impact.
A to Z project experience and track record
We deliver insight. But we have a history in FMCG innovation project leadership. We understand the challenges of landing projects. We understand the challenges of translating research findings into design and communication. We think beyond research, and can help you execute across the innovation functions.
